BookToks and Bookstagrams are more than just reviews


Asheley Wi

Are you looking for a page-turner book, but have a short concentration span? Instead of searching and scrolling through colorless reviews online, turn to Tik Tok or Instagram where you’ll find book lovers who will give you the briefest book reviews at just under 15 seconds. With the beautiful illustrations and with trendy background music, you’ll wish these videos were longer. Don’t fear, for there are thousands of accounts that can feed you some of the world’s best writers. 


#BookTok on TikTok is a trendy hashtag that’s gaining popularity from thousands of readers of all ages.  


Have you ever read a book you couldn’t stop thinking about? Maybe you stayed up all night turning page after page. Do you ever wish you had someone or maybe a group of people to talk about the book with? Welcome to the #BookTok community for you’ll find endless conversations from people who already read the book. You can find categories such as enemies to lovers, childhood crushes, youth romance, horror, and hundreds of more. 


Bookstagram is here for an engaging community because there’s a place for everyone. From Greek mythology to classical books you’ll instantly be hooked and soon you’ll be adding books to your cart. Or if you are like me you’ll end up saving those reels and rewatching just for fun. It takes a huge effort running a #Bookstagram and making #bookreels because it requires detailed knowledge on how to make the most attractive reels and how to sell a book under 15 seconds. There are videos where you are introduced to over 10 books in under 30 seconds. 

Some of the books I’ve seen are recommended by multiple users and seriously I’ve seen these titles appear so much I’m convinced. Here’s the list: 

  1. The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid 
  2. The Midnight Library by Matt Haig
  3. All the Light we cannot see by Anthony Doer 
  4. The House in the Cerulean Sea by T.J. Klune 
  5. The Invisible Life of Addie Laure by V. E. Schwab


Some of these books have been recognized as New York Times best sellers, USA Today bestsellers, Book of the Year, and #1 Indie Next pick. It’s up to you to read and decide if the hype is worth it or if you are impatient you can scroll in the comment section to read what people have to say about certain books. Maybe you are a realist who doesn’t enjoy fantasy books, but end up loving fantasy. Maybe you are not interested in reading but because of #bookstagram and #booktok you end up becoming a wide reader. 


Authors and bookworms are turning to the power of social media to engage with their audience and to build a supporting community. It’s more than just a platform of introducing books because readers can find themselves in a community they can relate, support, or stand with. Some people claim that some book reviews are overhyped and find the book to be not worth it after finishing it. Others say that some book reviews spoil the best parts and feel like they’ve read the entire story based on the review. It’s up to the reader to choose which books they want to read. 


The next time you are looking for a page-turner, turn to #BookTok and #Bookstagram to see what everyone else is reading.!